And The People is a research and design agency. We apply action research and human centered design to co-develop projects and solutions that deliver impact for end users and the planet. Our focus is wide; from contributing to a rebuilding program after an earthquake to developing propositions that stimulate inhabitants and businesses to contribute to a more sustainable city; from a Dutch neighborhood, a slum in Haiti or a rural village in Kenya.

The key for successful innovation and introduction of new propositions lies in involving end users throughout the whole process of development.  Especially when it comes to tough societal or environmental challenges. We explore the perceptions, needs, behaviors and desires of end users and other important stakeholders. Step by step, we validate insights, ideas and prototype solutions in the field, the real world, with the people the solutions are meant for. 

We are based in Amsterdam, the Netherlands and work both for Dutch clients as for international organisations. Over the past 10 years we have worked with: AllianderCARE internationalCity of AmsterdamCity of Haarlem, Cordaid, CRS, ICS, J/P HRO, Light For The World, OD IJmond, Philips, Procter & Gamble, Proportion Foundation, The Salvation Armythe Dutch Ministry of the Interior, YmereWorldbank, and more.

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